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PPC vs SEO: Which Is Best?
A couple of traffic lights installations with the red ones turned on and the green and yellow off captured against a blue sky with several white clouds scattered over.There’s an age-old debate...
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Create a Virtual Tour With Google Maps Business View
Want to create a virtual tour of your local business? While Google Street View takes snapshots of streets, Google Maps Business View (GMBV) goes the extra mile by taking photos of business’ interior,...
View Article5 Easy Ways To Attract More Visitors To Your Website
Still struggling to attract visitors to your website? Traffic is a direct indication of a site’s success. Whether your goal is to sell a product, generate leads, newsletter signups, etc., you need...
View ArticleHow Online Reviews Can Affect Your Business
Online customer reviews can, and will, affect businesses of all shapes and sizes. According to a study conducted by the market research and analytics firm Dimensional Research, a whopping 90% of...
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5 Trust Signals To Make Your Site More Trustworthy
Winning the trust of your site’s visitors is essential to converting them into paying customers. If visitors don’t trust your website, they’ll be reluctant to hand over their credit card information....
View ArticleThe Power of Video Marketing
Whether your business sells a product or service, chances are it will benefit from video marketing. Producing relevant videos that pertain to your industry will allow you to connect with prospective...
View ArticleBusiness Branding 101: How To Brand Your Business
Branding is something that all business owners must tackle. Unfortunately, many people mistake the term “branding” for traditional marketing, believing they have similar meaning. While there are some...
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5 Reasons to Hire a Social Media Marketing Company
Social media networks like Facebook, Twitter, Instagram and Pinterest have revolutionized the way in which small businesses market their brands. Using social platforms such as these, business owners...
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How to Choose the Right Denver Web Design Firm
Businesses of all shapes and sizes will benefit from having a website. It creates stronger brand recognition, attracts new customers, boosts sales, establishes the business as an “authority” and more....
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How a Denver Marketing Firm Can Help Your Small Business
Still debating on whether or not to hire a Denver marketing firm for your small business? Some business owners assume the best course of action to perform “in-house” marketing, avoiding third-party...
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Tips to Improve Your Bing Ads Campaigns
Microsoft’s Bing Ads is a powerful advertising platform that small business owners can use to attract new customers and increase their brand recognition. However, there are a few things you should know...
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Why Your Business Needs a Blog
Who says blogs are only useful for sharing your personal thoughts and opinions? Sure, many people use them for this very reasons, but having a blog can also prove beneficial for small business owners....
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What are Backlinks and Why do They Matter?
Few elements hold as much influence over a website’s search ranking as its backlink portfolio. Google, Bing, Yahoo and even some of the lower-tiered search engines all use backlinks to determine where...
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How to Improve Your Facebook Page’s Engagement
The effectiveness of a Facebook Page is measured largely in its “engagement.” Found in the Insights tab, engagement is the percentage of users who shared, clicked and/or commented on a post. If your...
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4 Reasons to Embrace Inbound Marketing
Still struggling to attract customers and generate sales? Regardless of your business’s niche, chances are it will benefit from the use of inbound marketing practices. Many business owners remain...
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Landing Page Metrics to Watch
Landing pages have one primary goal: to make visitors take action. This “action” can be buying a product or service, signing up for an email newsletter, or entering the visitor’s personal information...
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A Crash Course on Usability Testing for Websites
When was the last time that you conducted a usability test of your website? When you’re busy creating new content, building backlinks, and optimizing your site for higher search rankings, it’s easy to...
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5 Tips for Inbound Marketing Success
Does your business use inbound marketing to attract prospects and generate sales? While outbound marketing is still an effective means of promotion, there’s been a growing trend towards inbound...
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5 Must-Have Elements for a Business Website
According to a recent article published by Entrepreneur, nearly half of all small businesses don’t have a website. As a result, they place themselves at a serious disadvantage to their competitors. But...
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6 Must-Have Digital Marketing Tools for Your Business
Digital marketing involves the use of technologies to promote a business and its products or services. If you’re thinking about using digital marketing to promote your business, however, you should...
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